The Fresh Virtual Conference is a design and mental wellness virtual conference for the creatives of FreshStock by Design Pickle.

Fresh Virtual Conference

I conceptualized the theme for the conference which informed the look and feel of the event materials. The conference was about teaching the Core 4 habit improvement program which divided key parts of your life into 4: Body, Business, Balance, and Being. In consideration of this, the selected theme was self exploration, or looking inward.

I produced this poster as the key visual for the event, going for a jungle explorers theme where each part of the jungle was a different core. Body was represented by the jungle, Being is in the quiet creek, Balance is in the treacherous treetops, and Business is at the summit.