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iQube by Tactiles
Tactiles makes educational toys to help kids learn and appreciate science. Their flagship product is the IQube, a mobile-powered educational toy that teaches kids about electricity and electronics. We have sold the IQube in more than 20 countries.
About Tactiles
What is the iQube?
This is the IQube–it’s a well-designed, app powered, hands-on educational kit that makes teaching and learning about electricity fun and simple. The lessons are meticulously designed, arranged and tested by world-class circuits teachers and engineers.
The central element of the packaging design is the cube. I wanted to incorporate as many interpretations of the cube while keeping the overall look as cohesive as possible.
The image below is the design for the packaging's back panel. It's a pattern created by combining multiple cubes, with sides of the cube utilized to feature the iQube's marks as well as interaction with little children.
Featured above is the first packaging design proposal. It was eventually scrapped as it appeared too commercial and mainstream. We were an independent startup, and we felt it was only appropriate for the packaging to possess the independent spirit of the company. We did not want something that looked like what you usually see on the shelves.
Here are snippets of the packaging design that made the cut. The inside panel of the box features a sleeve that holds the product manual. The top foam was added for extra cushion featuring windows in the form of the iQube logo. The bottom foam is custom-fit to give maximum protection to each cube. When you lift the bottom foam, you will see that the inner panel features legends of each cube, so you know what each cube's purpose is if you lift it off of the packaging.
Below are badges the kid's gain as they make it through each lesson. This was created to establish a sense of progress and to further push gamification of the learning experience. They start out as Circuit Scouts and make it up the ranks as they progress through the game.
