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I created branded illustrations for Sarap Dough, a filipino-owned online bakery selling cookies, pies, and more. The illustrations were intended to give a hint of nostalgia and childlike wonder. These are your favorite childhood treats that traveled back from time to give you joy
"Sarap" is the Filipino word for Delicious, and Sarap Dough is a play on words that roughly translates to: "It's delicious, though!" Kind of what you'd say if you were on a diet but still couldn't resist one of their super chewy, gooey cookies. Meh, life's short. Get that cookie!
Sarap Dough
The brand selected the tagline "Good lovin' from our oven". This set the tone for their merch and illustrations and gave me a bit of wiggle room to make the illustrations a bit more tongue-in-cheek.
In the brand's short run, I also had the opportunity to make seasonal content, particularly for Christmas and Halloween. This included limited edition seasonal sticker packs, themed photography, and social media posts.
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Awesome! You can click the button below to view more rubberhose style mascot work in my branding project for Morgen Kaffee. If you have a similar project you'd like to collaborate with, please don't hesitate to get in touch.